FedEx couriers have safety at the top of their priority list because the company has it at the top of theirs.

Centered on the company's philosophy of people—service—profit, FedEx's safety appreciation program recognizes the efforts of its drivers to work smart and stay safe—protecting its people and growing its brand.

"Every day, over two million customers depend on us to deliver their packages and freight in a timely and careful manner," says the safety message on the award program website. "Maintaining this esteemed reputation is extremely important, but our number one priority at Federal Express is and always will be, safety."

FedEx aligns what they appreciate with important goals and values—goals that affect their reputation as an employer and a service provider.

"The people are FedEx—we don't have a product to sell; we sell a service," says Don Tullos, senior corporate safety advisor. "If we don't give the service, we're out of business."

At FedEx, celebrating safety success inspires growth.

Key Takeaway

Living the brand from the inside out means appreciating the people who bring the brand to life. FedEx appreciates drivers who put safety first and that's connecting its people to its brand strategy and results.