4 epic corporate culture fails (and how to overcome them)
In 2014, culture was Merriam Webster’s most popular word of the year.
In 2015, Deloitte research listed culture as a top-three business challenge for leaders.
In 2016, culture is the hottest topic in business today.
Common wisdom says a great corporate culture will help you attract, engage, and retain top talent—tempting words for any organization. Which explains why the culture-chasing trend has led to waves of new initiatives, from office space redesign, to wellness programs, to perks from on-site massages to sushi hour. These days, it seems everybody wants to be Google or Apple. But can you really create a successful corporate culture by copying someone else’s? Which perks really work? Which cultural traits will make your company a magnet for top talent? Inspire employees to achieve? Make them want to stay?
A whole lot of money is being spent on a whole lot of culture-building activities that simply don’t work. Want help sifting the good from the bad before your money’s spent? Attend our myth-busting culture webinar and learn how to avoid the most common culture-building pitfalls. Insights from our latest research and a peek into a successful culture will leave you with a single, very clear and actionable practice you can use to put your culture on the path to success.
Join O.C. Tanner’s Manager of Research, Christina Chau, and Creative Director Chris Drysdale on Wednesday, September 28, 2016 as they unpack the secrets of a successful corporate culture in a free, HRCI-accredited webinar.
Join us to learn:
• The essential role of purpose in nurturing a successful culture.
• Why employee happiness and satisfaction aren’t enough.
• How to avoid the instant-culture-in-a-bottle trap.
• Why your culture isn’t great until your people say it is.
• What to focus on to make your company incredible (surprise: it’s not engagement).
About Christina and Chris:
As O.C. Tanner’s Manager of Global Research and Assessment, Christina Chau has led global focus groups and research projects across 20 countries, and helps clients measure the impact of their global recognition programs. She loves seeing the impact of recognition on employees, leaders, and organizations. Christina previously worked in market research for IRI Worldwide, Memorial Herman Hospital System, and Anheuser-Busch. She has a Bachelors in Sociology from the University of Michigan, and a Master’s in Marketing from Northwestern University.
Prior to joining O.C. Tanner, Chris Drysdale was an ad agency executive responsible for two decades' worth of award-winning TV, radio, print, and online commercials. He was worldwide creative director for the Intel Inside campaign at the height of its glory. As Creative Director of O.C. Tanner, he co-authored the New York Times Bestseller, Great Work: How to Make a Difference People Love. These days, he reads and writes about corporate culture, what makes employees tick, and how to help organizations everywhere influence greatness with rewards and recognition.