| It's long been the buzz that "image is everything." If you don't believe it, take a walk through your local mall. Many of modern society's most highly-prized items include visible Polo ponies, Dooney ducks, Gucci "Gs", and Levi labels.
Need more proof? Ask your Marketing people how much they've invested in developing, promoting, and protecting your company's logo.
Your employees, whether they realize it or not, are emotionally attached to that company symbolism. Itıs why they still proudly wear the t-shirts you gave away
at the summer picnic ... three years ago.
What impact does symbolism have on your recognition program? Consider this. A 1996 survey of 24,000 award recipients at 39 companies found a whopping 74% feel corporate symbolism adds meaning to their award.
Employee Benefits News (August 1992) confirms the evidence. "[An] important factor in selecting the right award is company symbolism. Employees truly appreciate receiving gifts with company logos, colors, or symbols. It creates a sense of belonging and affiliation."
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"A symbol that stands for a company means you have worked there for a certain amount of years ... that you are a quality employee and are proud you have made it to that milestone."
Wendy Olson, Primex Aerospace, Redmond, WA
"Their watch or piece of jewelry has
the Warner Lambert logo on it,
and it just gives them a good feeling
about 'this is where I work' ....
itıs a strengthening point for them."
Rose James, Warner Lambert, Toronto, ON
"I believe a logo
personalizes the
service award."
Jacquie Bushway, Van Waters & Rogers, Kirkland, WA
"We notice from the orders that almost everyone orders the J&J logo on their award. That shows us that they're proud of the company they work for.
The logo's pretty important."
Ghislaine Lavigne, Johnson & Johnson, Montreal, QB
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