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Topic: Purpose

A Purpose that Inspires

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Employees need to see, hear, and feel the influence of purpose often in their everyday experience. What can organisations do to help their people understand how their specific work connects to a greater purpose?

In this webinar, Todd Nordstrom, Director at the O.C. Tanner Institute, and Brian Mohr, former founding member of, co-founder of Y Scouts, and President of the Arizona Chapter of Conscious Capitalism, share the latest research and best practices on how to connect people to an organisation’s purpose. Todd and Brian show why employees currently don’t feel inspired by their organisations’ purpose, and how companies can embed a meaningful purpose into their employee experience and workplace culture.

• Brand new research on how employees really feel about purpose in their organisations

• Best practices on communicating purpose and tying employee contributions back to the organisation’s purpose

• How to connect your company’s purpose with your Employee Value Proposition and Customer Value Proposition for maximum impact

• Secrets from successful companies that do purpose well 

About the speakers:

As a weekly contributor to,, Director for the O.C. Tanner Institute, and Co-Author of Appreciate, Todd Nordstrom’s career is full of insight based on thousands of in-depth interviews from around the globe. He has spoken to a wide range of audiences, from introducing rock bands in arenas, to countless on-air interviews with c-suite leaders from a plethora of industries, to all types of executives attending conferences around the world.

Brian Mohr is a founding member of, one of the original online job boards, which he helped grow to over 350 employees and $38M in revenue over an 11-year period. He later became director of talent strategy & acquisition for P.F. Chang’s China Bistro and Pei Wei Asian Diner restaurants before joining forces with his co-founder to create the first purpose-based leadership search firm, Y Scouts, in 2012. In the summer of 2018, Brian joined the Arizona Chapter of Conscious Capitalism as its first President. Brian is focused on helping the Arizona business community practice capitalism with both a long-term view and a stakeholder-centric orientation; a model of business that creates prosperity for all. He is anticipating the launch of his first book, "Hiring on Purpose - How the Y Scouts Method is Revolutionising the Search for Leaders".

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