On top of every organization’s to-do list is improving culture. Companies want to create workplace cultures that retain, engage, and attract employees, and they want to see the results of their efforts. But they also struggle with defining their culture and measuring it. It can be difficult to measure something that seems so intangible, but you can’t improve something that you can’t measure.
Companies often default to only using the metrics they can easily track: usage and satisfaction of company benefits and perks, retention, employee engagement, etc. But are these really metrics of company culture? How do you measure the true influences on your culture?
Join Gary Beckstrand, Vice President, O.C. Tanner Institute, and Alex Lovell, Manager, Research and Measurement, at the O.C. Tanner Institute on Wednesday, Nov 15, at 2pm EST as they share best practices in measuring the effectiveness of a company culture. Gary and Alex will walk through different methods for measuring your culture, which specific factors are most important to look at, and what types of questions you should be asking. They’ll also discuss the challenges of measuring culture and share stories of what successful companies have done to measure, and improve, their company cultures for maximum results.
Join Gary and Alex to:
• Learn the methods for measuring culture, both quantitative and qualitative
• See the most important culture factors to look at
• Discover the types of questions you should be asking about culture
• Understand the challenges and complexity of measuring culture
• Hear stories of what successful companies have done
About Gary Beckstrand
Gary brings 27 years of research, marketing, and business development experience to O.C. Tanner. He has consulted with numerous Fortune 100 companies to assess recognition cultures, develop strategic solutions, and measure results. Prior to joining O.C. Tanner, Gary managed many well-known brands for global organizations, including Frito-Lay, Kellogg’s and Franklin Covey. He holds a Bachelor’s Degree from Brigham Young University and a Master’s Degree in business from Northwestern University.
About Alexander Lovell
Alex is Manager, Research and Measurement at the O.C. Tanner Institute. He is an advanced candidate for his PhD in Political Science at the University of Utah and holds a Master’s and Bachelor’s from American Military University. He specializes in mixed-method and multi-method research, with a focus on blending qualitative research with survey and experimental data for rich insights. Alex has extensive experience in the management of cross-national projects, data analysis, and return on investment KPI development and calculation.
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