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Leverage Your Brand to Build a Great Workplace Culture

Wednesday, June 20, 2018

2:00 PM EDT / 11:00 AM PDT / 7:00 PM GMT

Your organization’s brand can be a powerful force to connect your employees to your organization, its purpose, and each other. Unfortunately, many companies don’t reinforce their external brand internally with their own people, creating a company culture where employees don’t feel connected or inspired.

How do you use your organization’s brand to connect with employees and create a purpose and passion in their everyday work?

Join Kelly Olsen, Director of Creative Strategy at O.C. Tanner, as she shares how to create an employer brand that brings your company’s purpose and vision to life, inspires greatness in your people, and helps your whole organization feel connected and valued.

Join us to learn:
• 4 key steps needed to connect employees to your organization on an emotional level
• The building blocks of a strong employer brand
• How employee recognition reinforces your brand at every turn
• Best practices to sustain and keep appreciation fresh and top of mind for employees

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About Kelly:
Kelly Olsen, Director of Creative Strategy, is a proven marketing communications expert with more than 25 years’ experience working for leading, global advertising agencies in Los Angeles and Salt Lake City. Kelly has lead client accounts ranging from start-up businesses to members of the Fortune 500. As part of the O.C. Tanner Design Center team, Kelly is the key liaison between our creative teams and clients. She manages strategic intent, communication objectives, creative development and delivery. Kelly is serious about fostering an environment where great creative can happen that will truly make an impact for clients.

Kelly holds a Bachelor of Arts degree in Journalism from the University of the Pacific in Stockton, California. She also attended Cambridge University in England.

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