Kelly Olsen, O.C. Tanner’s Director of Creative Strategy, shares her insights on the power of employee recognition campaigns that inspire global audiences—creating relevance for employees from Sri Lanka to Des Moines.
Communicating with people around the world in a relevant way is a difficult challenge. Making something relevant to everyone, somebody in Sri Lanka, someone in Des Moines, someone in Kenya, it’s a big challenge. I think that, again, understanding your audiences as much as you possibly can is valuable. Develop and create it that it’s simple enough and compelling enough that it can cross those borders, that it can reach across the world and still make a message relevant, I think you can do that but simplicity is probably your best friend.
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