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The Effect of Years of Service Award Programmes: Quantifying the Return-on-Investment

Conducting both qualitative and quantitative research across a breadth of demographic groups, The Cicero Group examined the return of investment on service anniversary programmes. The findings? These programmes are strongly correlated with increased tenure and improving key employee engagement metrics.

Through this global primary research study, you’ll discover:

  • On average, employees stay two years longer at companies that have a service award programme versus those that don’t. If the programme is perceived to be effective, employees plan to stay at their current employer for an additional two years on top of that.
  • Year of service award programmes improve the degree to which employees experience feelings that the company cares about them (vertical engagement with managers) and that they fit in and belong in the organisation (horizontal engagement with peers).
  • These results are true globally and cross-generationally.

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