In addition to compensation and benefits, professionals in charge of Total Rewards focus on performance management, wellness programs, employee recognition, and organizational development. Their primary role: Design and implement strategies that attract, motivate, and retain employees through competitive and comprehensive reward packages.

The lives of Total Rewards professionals are constantly in motion. Tasked with important, sometimes conflicting projects, their work ranges from refining recognition programs to overhauling entire compensation philosophies. They firmly believe what they deliver impacts their organization’s bottom line. They tend to be true disciples of employee recognition. And they aspire to influence cultural change. In the words of one we interviewed, “The competition to attract, keep and motivate the people we need is fierce.” Which means there’s an ongoing need for strategic support and consultation.

Total Rewards professionals often drive the buying process for employee recognition solutions from start to finish. They’re also typically champions of the employee experience and tend to focus on it more than their HR counterparts who may have a different portfolio.

Total Rewards specialists stay informed with the help of consulting firms like McKinsey, BCG, Deloitte, and Gartner, and business publications like Harvard Business Review, Inc., and Fortune. WorldatWork is the non-profit standard bearer of best practices for Total Rewards and many of our clients give Influence Greatness and our Client Advisory Council high praise. However, their preferences for how to work with us vary. So regardless of increasing complexity, we need to meet them where they are if we expect to retain their business.

Total Rewards is becoming more relevant as organizations realize the value of offering comprehensive benefits and retaining talent. Consequently, WorldatWork, a global leader in Total Rewards education and research, reports a 60% increase in the number of Total Rewards professionals since 2018. The better we understand them, the better we can meet their needs.

Buyers have a valuable perspective of the purchasing process and their specific roles in it. Gathered via a third party to protect anonymity and ensure objectivity, these insights are the most current we have, and we’ll update them as more become available.

FOR INTERNAL USE ONLY. Version 4.0; Published: 2025-02-24