One Size Doesn’t Fit All: Unlocking the Power of Customised Recognition

With some tech-only recognition companies, your platform looks the same as all of their other clients. You might be able to change your logo and the colors on the website, but in general, every client gets the same exact experience. Employees know they are using a vendor’s generic, transactional, website.

When you work with O.C. Tanner, our Culture By Design services and custom award capabilities through Culture Cloud® ensure recognition feels very different from one client to another. We personalise your strategy, branding, communications, training, assessment, and award experience. The recognition moments we help you create are thoughtful, creative, and personalised to match your organisation’s culture.

After all, your culture is unique, and your recognition solutions should be too.

Research finds personalised recognition moments create 4x stronger connections to the organisation. Read on to see how some of O.C. Tanner’s clients customised their recognition platforms to meet their unique culture and needs.

“O.C. Tanner helps us think not only about a specific technology, but about the experience we want to create.”
—Capital One

Culture Cloud tells a company’s personal stories

Recognition platform branding and design are vital elements of a customised recognition platform—not just to mirror your look and feel, but to reinforce your one-of-a-kind culture. Personalised recognition should tell your company stories, history, and legacies.

BHP’s beautifully crafted service award pins tell the stories of BHP’s industry, history, and identity—where they’ve come from, how they’ve grown, and where they are headed. Some of their symbols include the trucks and tools they use every day at work and goals they want to meet. Recognition helps build an inclusive culture at BHP.

“Everyone receives a hard hat pin on their first anniversary with BHP, providing a symbol of the connection and contribution they've made to our company during their first year.”
‍—Kirrily Lansdown, Global Leader Total Rewards, BHP

Treasury Wine Estates’ Cellarbrate peer-to-peer recognition program and Vintage Awards career milestone programs reflect their new cultural vision that focuses on courage, care, and inclusion. Recognition directly aligns to the new values in the platform and communications and reflects their unique workforce in their Numerals.  

92% of managers have used the new recognition tools

When Ensemble Health needed a memorable way to celebrate their 10^th company anniversary, O.C. Tanner helped them create a personalised Yearbook, a keepsake book filled with stories of Ensemble’s journey and successes over the past decade with customised activity pages, memories and messages from executives, space for employees to reflect on their own careers at the company, and a gift employees could choose to commemorate the event.

“O.C. Tanner really made it personal. They helped us think through how we can make this not just an event, but help people feel the love and pride in all that we’ve accomplished together. We appreciate the O.C. Tanner team for seeing our vision and helping us bring it to life, creating something that will usher us into the next decade.”
—Richard Lewis, AVP, Culture and Inclusion, Ensemble Health

Culture Cloud provides flexibility to accommodate your unique recognition needs

Our clients use our solutions for more than just eCards. Culture Cloud can adapt to every company’s unique recognition needs.

Navy Federal Credit Union uses Culture Cloud to recognise great work and service anniversaries, but also to show appreciation to event volunteers, foster wellbeing, strengthen inclusion efforts, and support service members as they transition to civilian life. Because of these efforts, 92% of employees feel “we have special and unique benefits here.”

“O.C. Tanner really provided a vision for us, and we recreated that into our recognition mission. They are amazing thought partners, and we always go to them with creative ideas.”
—Lovely Lawson, Employee Recognition Supervisor, Navy Federal Credit Union

Culture Cloud can be customised for individual business unit goals and initiatives  

Initiatives, through Culture Cloud, unites and motivates employees around common goals, even if those goals must be customised by department. Whether it’s sales, safety, wellbeing, product launches, or development, companies can build and manage their own recognition programs tailored to their teams.

Wellstar uses Initiatives and custom badges to motivate their employees to reduce aging accounts receivables, and the results were unexpected.

In just 3 months, Wellstar:

• Achieved the lowest number of days in accounts receivable in over a year
• Reduced aging accounts by 12,000
• Improved net collection ratio by 1% in one month
• Reduced aged insurance accounts receivable balances by $13 million within 1 month

3M’s business groups use Culture Cloud to recognise in ways that are meaningful to them for quality, safety, wellness, innovation, and more. It’s a great way to keep their production teams engaged, motivated, and feeling appreciated. In just the first year, 556 Initiatives were created, 94% of employees have used the platform at least once, and recognition scores are high.

O.C. Tanner helps you integrate recognition into your workplace culture

For recognition to be impactful, it must be integrated into your workplace culture. O.C. Tanner experts work with you to ensure recognition is not just another piece of technology your employees use, but an active part of their everyday employee experience. When that happens, recognition is built into, and reinforces, your workplace culture.

MomentMakers recognition at CIBC takes the most important element of their culture—their purpose—and brings it to life. Recognition for great work is tightly aligned to their purpose and regularly shared across the organisation. They recognise the entire employee lifecycle, from onboarding to daily great work, major accomplishments to career milestones, and retirement. As a result, 90% of employees feel they are recognised for a job well done, which is 6% higher than the industry benchmark.

“MomentMakers is proof of our culture of caring. It is intertwined with our purpose and leadership capabilities, and we’ve built it into the fiber of our organisation.”
—Jackie Goldman, Senior Vice President, Rewards, Recognition & Performance, CIBC

O.C. Tanner’s trusted Client Success teams provide ongoing strategic reviews to ensure you are maximising your Culture Cloud capabilities and your solutions are running efficiently and achieving the desired results.  

‍

Culture Cloud offers more ways to celebrate than any other recognition company. See how you can personalise Culture Cloud to fit your company.