Incentives

Shared goals. Measurable success.

Align teams around what matters most using goal-based incentives that motivate contribution, build connection, and drive outcomes.

Explore With an Expert
Recognition message showing Nicky Dolan from Sales & Marketing giving Gold recognition for reliable leadership that helped the team, with Like and Comment buttons.
‍FEATURES

Motivate your teams with Initiatives

Configurable settings
Self service
Awards
Award store
Social tools

Configurable settings

Control permissions, point budgets, approvals, notifications, and more

Self service

Allow anyone with permission to create and manage an initiative

Awards

Easily set award point values and tie awards to goals within the initiative 

Award store

Allow employees to redeem points for things they love 

Social tools

Post and follow updates. Like and comment on team wins.

9x
Employees with strong team connections are 9x more likely to thrive at work
Benefits

Designed to incentivize results

Rally teams around 
shared goals

Set clear objectives with rewards that motivate employees to contribute together toward measurable outcomes.

Foster connection 
across teams

Enable leaders—or employees—to create their own initiatives without added admin work.

Manage performance 
with visibility

Assign point values and connect recognition directly to incentivize outcomes.

Consolidate programmes in one platform

Allow employees to redeem points for rewards they value.

Build skills and 
support growth

Empower employees to recognise one another for contributions to shared goals.

Stay compliant
—without friction

Share updates, celebrate wins, and build momentum with posts, likes, and comments.

how it works

Take action.
Reap rewards.

1

Create an initiative

Define goals, timelines, point budgets, approvals, and participation rules.

2

Engage employees

Employees work toward shared objectives and earn points tied to specific outcomes.

3

Reward and celebrate success

Participants redeem points in the Award Store and share success on social platorms.

use case

One platform. Countless goals accomplished.

Safety & Security

Reward essential things
Reinforce behaviours that lead to clean workspaces, certifications, equipment checks, and compliance.

Highly integrated recognition is linked to 64% fewer safety incidents.

Sales

Motivate progress and closed deals
Reward metrics that matter—revenue, response time, pipeline health—from daily wins to big achievements.


Frequent, meaningful recognition = 18x higher odds of performance.

Professional Development

Incentivize learning and growth
Encourage training, mentorship, and skill building with initiatives that support long-term capability.


Employees are 9× more likely to stay when leaders support skill building.

Hiring & Referrals

Turn employees into hiring advocates
Incentivize referrals with tailored rewards and special recognition for successful hires.

Wellbeing

Healthy, sustainable performance

Motivate movement, sleep, nutrition, financial wellbeing, and connection through engaging initiatives.



65% of companies with holistic wellbeing strategies report stronger cultures.

Launches & Deadlines

Hit milestones with momentum

Recognise progress toward product launches, store openings, and other initiatives—balancing intrinsic and extrinsic motivation.

Social Responsibility

Activate purpose at scale
Support sustainability, volunteering, DEI&B, and community impact by recognising those responsible.

And more

If there’s an outcome to drive, there’s an initiative to match
From lead generation to lean production, Initiatives help move the needle across your business.

More features

Group Point Deposits
Nominations

Group Point Deposits

Many clients use this easy-to-administer feature to simultaneously reward teams from small to company-wide for achieving goals and crushing KPIs.

Nominations

When someone completes a project, hits their metric, or meets their quota, our platform makes it easy to nominate them for a significant-point-value formal award.

Case studies

How top organisations inspire performance with Incentives

View All
3M
Wellstar
NFCU
3M logo

“Initiatives created in the first year help ensure, on a regular basis, that when employees go the extra mile, they’ll receive the feedback and appreciation.”

3M Global Programme Administrator
Person in protective gear spray painting a car in a clean workspace.
556
Initiatives created in the first year
Read Client Story
Wellstar Health System logo

“The interconnectedness of ShineWell works so well. You have the ability to use Incentives, but leaders also have the ability to give out eCards and awards for people who have gone above and beyond to supplement that. The ease of being able to move in and out of Incentives allows us to try different things and be creative with recognition.”

Michele Harris
Manager of Work Life Services
Group of diverse healthcare professionals and staff smiling together in a lounge area with coffee cups on a table.
$13M
in reduced aged insurance accounts receivable balances in 1 month
Read Client Story

“We empower the Incentive owner to build all the content within each Incentive. They built the cards, awards, and determined when they wanted to give them and how they wanted to give them. We want to empower teams to recognise their people the way they see fit.”

Stefanie Hunt-Sortz
Programme Manager
Smiling group of six people outdoors standing close together in front of a large decorative display and balloons.
91%
of employees feel “we have special and unique benefits here”
Read Client Story

What our clients are saying

“The fact that Wellstar offers a unique engagement and rewards programme such as ShineWell is a tremendous benefit in and of itself. The ability to incorporate this into important incentives at a team level to drive engagement, excitement, and results has not only improved team member satisfaction but has accelerated our progress and driven significant value for our organisation. The team members are excited and happy and the organisation is succeeding, a true win-win for all.”

Wellstar Health System logo
Jason Siedman
Vice President, Revenue Cycle Management

Frequently asked questions

Who can create and manage Initiatives?
–
+

Organisations can allow self-service creation or restrict access with configurable permissions.

How are rewards managed?
–
+

Admins set point values and award types. Employees redeem points in the Culture Cloud Award Store.

Can employees recognise peers within Initiatives?
–
+

Yes. Peer-to-peer recognition and social engagement tools are built in.

resources

Elevate your strategy with exclusive insights

Article

Integrating Recognition in the Flow of Work

When recognition tools are easy to access, employees will use them. Here are the ways you can integrate recognition seamlessly in daily work.
Learn More
Article

How Recognition Fits into the Employee Lifecycle

Design an intentional employee experience by incorporating employee recognition from hire to retire.
Learn More
White Paper
See 5 upcoming workplace culture trends for 2026 and learn how you can prepare to help your employees thrive.

Modern Employee Recognition Software | A Buyer’s Guide for HR and IT Decision Makers

Learn more
Article

How To Track the ROI of Employee Recognition

Is an employee recognition programme really worth the investment? Here's how to measure the impact of employee recognition at your organisation.
Learn More
Podcast

Getting Leaders to Care About Employee Recognition

We share how your organisation can engage leaders in your employee recognition practices.
Learn More
Webinar

Mattering at Work: How ICF Integrates Meaningful Recognition Across the Employee Experience

Learn how integrated recognition drives results, with actionable advice and stories.
Learn More
Article

Investing in the Employee Experience During Uncertain Times

In uncertain or difficult times, it’s even more important for companies to step up for their employees.
Learn More
Article

Activate Employee Recognition with Internal Champions

See how an employee recognition champions network helps educate and inspire your people to share recognition.
Learn More
Subscribe

Join a successful community that puts culture first

Follow workplace culture trends and gather insights and leadership advice from the top research team in employee recognition. Sign up to receive actionable tips and useful content, never clutter.

Two people having a conversation in front of a wall with sticky notes, one smiling and gesturing with hands.

Turn shared goals into shared wins

Ready for a demo? Connect with us today.

Explore With an Expert
Heading
Heading