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Reinventing Recognition: O.C. Tanner’s Journey to a New Approach to Appreciation

The research and strategy behind why O.C. Tanner refreshed, rebranded, and remarketed their recognition program to their own people.

Reinventing Recognition: O.C. Tanner’s Journey to a New Approach to Appreciation

When you help thousands of companies around the world create cultures of appreciation, how do you make sure your own culture stays relevant, impactful, and global? In 2018, O.C. Tanner started its own journey to reinvent appreciation within their organization. Incorporating all its own research, insights, and best practices, a team of experts led by Mindi Cox and Kelly Olsen, launched a totally new approach to recognition designed to align every employee to both the company’s story and purpose. All the while inspiring action toward the company’s global and future-focused strategies.

In this webinar, Mindi Cox, Sr. Vice President, People & Great Work and Kelly Olsen, Director, Creative Strategy, lay out the research and strategy they used to rethink, reinvent, and remarket their new approach to recognition to the experts: their own people.

Join us to learn:

  • The research-backed insights that led to this strategic shift
  • The leadership and strategic approach of what it takes to create a successful rebrand and launch of an internal program
  • The importance of keeping your program up-to-date and refreshed
  • Recognition best practices

Register for the webinar here:

About The Speakers:
Mindi CoxMindi Cox

Mindi Cox

Mindi Cox

Chief Marketing & People Officer, O.C. Tanner

Mindi Cox works to connect people with purpose to deliver human-centered business results. Currently serving as O.C. Tanner’s Chief Marketing & People Officer, she believes an organization’s potential is intimately tied to its sense of humanity. After more than two decades in Sales, Marketing and as a Human Resource Executive for O.C. Tanner, her core goal remains that same: to help cultivate workplace cultures where individuals feel connected to the greater purpose and impact of their work, inspiring people to seek personal and professional progress.

Mindi has been honored with various awards for her work including Silicon Slopes’ Chief People Officer of the Year in 2023, Human Resource Executive of the Year by the Stevie Awards for Great Employers and Human Resource Executive of the Year by Utah Business Magazine. She was also recently named among the 30 Women to Watch in Utah Business. She is a member of the Forbes Human Resource Council and is frequently sought after to contribute to podcasts, books, and articles focused on workplace culture and people leadership. Professionally, she is most proud of her role in the leadership and culture work that has resulted in O.C. Tanner being named three times to the Fortune 100 Best Companies to Work For list and what that means for the workplace goodness the people of O.C. Tanner experience every day. She is SPHR and SHRM – SCP certified and also holds a bachelor’s degree in journalism along with an M.B.A. from the University of Utah. She is the proud mom to three busy sons and is grateful for the perspective her crew gives her on work, life, wellbeing and whole-life awareness as a business priority.

Mindi Cox

Mindi Cox

Chief Marketing & People Officer, O.C. Tanner

Mindi Cox works to connect people with purpose to deliver human-centered business results. Currently serving as O.C. Tanner’s Chief Marketing & People Officer, she believes an organization’s potential is intimately tied to its sense of humanity. After more than two decades in Sales, Marketing and as a Human Resource Executive for O.C. Tanner, her core goal remains that same: to help cultivate workplace cultures where individuals feel connected to the greater purpose and impact of their work, inspiring people to seek personal and professional progress.

Mindi has been honored with various awards for her work including Silicon Slopes’ Chief People Officer of the Year in 2023, Human Resource Executive of the Year by the Stevie Awards for Great Employers and Human Resource Executive of the Year by Utah Business Magazine. She was also recently named among the 30 Women to Watch in Utah Business. She is a member of the Forbes Human Resource Council and is frequently sought after to contribute to podcasts, books, and articles focused on workplace culture and people leadership. Professionally, she is most proud of her role in the leadership and culture work that has resulted in O.C. Tanner being named three times to the Fortune 100 Best Companies to Work For list and what that means for the workplace goodness the people of O.C. Tanner experience every day. She is SPHR and SHRM – SCP certified and also holds a bachelor’s degree in journalism along with an M.B.A. from the University of Utah. She is the proud mom to three busy sons and is grateful for the perspective her crew gives her on work, life, wellbeing and whole-life awareness as a business priority.

Kelly OlsenKelly Olsen

Kelly Olsen

Kelly Olsen

Vice President, Creative Services

As a former advertising and marketing executive with 20+ years at top agencies, Kelly Olsen brings deep experience and passion for creating an environment where great creative can happen. Kelly leads O.C. Tanner’s in-house creative team. As a creative strategist, she partners with our clients and creative teams to create breakthrough brands and strategic communications that build awareness, deepen connection, and change behavior inside the world’s biggest and best company cultures. 

Kelly Olsen

Kelly Olsen

Vice President, Creative Services

As a former advertising and marketing executive with 20+ years at top agencies, Kelly Olsen brings deep experience and passion for creating an environment where great creative can happen. Kelly leads O.C. Tanner’s in-house creative team. As a creative strategist, she partners with our clients and creative teams to create breakthrough brands and strategic communications that build awareness, deepen connection, and change behavior inside the world’s biggest and best company cultures. 

SHRM Certification
HRCI Certification
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