As business leaders, we talk a lot about company culture. And why wouldn’t we? It’s an important topic, encompassing such things as mission, values, goals, and expectations. But in our laser-like focus on culture, we may not be giving community the attention it deserves.
While company culture is the system of norms that guide our behaviours and interactions, workplace community is what brings employees together—it’s the sense of belonging, trust, and unity that members of a group experience.
The elements of a strong workplace community:
Employees who experience a sense of belonging report greater job satisfaction and less burnout. When you share goals with your coworkers, your job feels like a collective effort, not a solo mission.
Teams with strong communities make better decisions with less friction. They still experience conflict, but they tend to handle it in healthier ways, with better outcomes.
And companies that prioritise strong workplace communities see higher rates of retention, longer estimated tenures, better eNPS scores, and higher-quality work:
Community provides learning opportunities, mental health benefits, and a sense of support and safety, all of which motivates us to add value and makes us want to stick around.
The past few years have turned many of our former standard operating procedures upside down—particularly the norm of in-person interaction among employees. But the good news is that strong workplace communities can keep remote and hybrid workers connected.
Recognition is one of the best ways to impact employees’ sense of inclusion and belonging in a workplace community—specifically integrated recognition, the kind that’s personalised, versatile, meaningful, and built into the everyday experience.
Here are some ways to integrate recognition into your culture and make it more impactful for remote and hybrid workers:
That’s right—”everyone” includes leaders. A strong workplace community arises from the collective effort of its members, and modern leadership is the catalyst.
Leaders who regularly recognise employees for their efforts are communicating company values and modeling behaviour that builds strong workplace communities. You can even recognise people for recognising each other.
Read more about how strong workplace communities drive positive business outcomes in our 2023 Global Culture Report.
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