Treasury Wine Estates: Prioritizing Courage, Care and Inclusion

Treasury Wine Estates (TWE) already had an authentic, inclusive workplace culture in place when the pandemic hit in early 2020. Under new leadership, the focus on further strengthening TWE’s culture has only intensified over the subsequent two years, prioritizing caring about people above all else.
The result?
An ability to withstand the myriad pandemic-related challenges better than most, and an engaged, appreciative, loyal, successful and, of course, caring workforce.
Join Leon Butler, Global Manager Performance & Reward, and Fiona Wynn, Director, Talent & Capability at Treasury Wine Estates, as they share with O.C. Tanner’s Director of Marketing & Communications (Asia Pacific), Richard Wilkins, their keys to building a sustainable workplace culture of care and inclusion.
In this session, you’ll learn:
- How prioritizing caring for people further strengthened the TWE culture
- How leaders at all levels were engaged to strengthen culture
- The role recognition plays in reinforcing and embedding behaviors relating to care, courage and inclusion
- TWE’s cultural priorities for 2022 and beyond
Treasury Wine Estates: Prioritizing Courage, Care and Inclusion

Treasury Wine Estates (TWE) already had an authentic, inclusive workplace culture in place when the pandemic hit in early 2020. Under new leadership, the focus on further strengthening TWE’s culture has only intensified over the subsequent two years, prioritizing caring about people above all else.
The result?
An ability to withstand the myriad pandemic-related challenges better than most, and an engaged, appreciative, loyal, successful and, of course, caring workforce.
Join Leon Butler, Global Manager Performance & Reward, and Fiona Wynn, Director, Talent & Capability at Treasury Wine Estates, as they share with O.C. Tanner’s Director of Marketing & Communications (Asia Pacific), Richard Wilkins, their keys to building a sustainable workplace culture of care and inclusion.
In this session, you’ll learn:
- How prioritizing caring for people further strengthened the TWE culture
- How leaders at all levels were engaged to strengthen culture
- The role recognition plays in reinforcing and embedding behaviors relating to care, courage and inclusion
- TWE’s cultural priorities for 2022 and beyond
About the speakers:

Richard Wilkins Director, Marketing and Communications, Asia Pacific, O.C. Tanner
Richard has communicated the powerful impact of meaningful employee recognition to Asia Pacific markets for more than a decade. Over that time, he has consulted with numerous ASX200 companies on recognition brand, change and embedment strategies. Through a range of leadership roles spanning marketing, creative design, sales and product, Richard constantly seeks to identify and share stories of the profound human impact of recognition and its ability to help people thrive at work.
A member of the O.C. Tanner Asia Pacific leadership team since 2014, Richard has an extensive B2B technology background, having previously held a range of sales, marketing and communications roles within the fintech sector.

Leon Butler Global Manager Performance & Reward, Treasury Wine Estates
Leon is TWE’s Global Manager for Performance & Reward and is responsible for bringing TWE’s global reward and recognition strategy to life. Leon started his career in professional services; and for the past 10 years has worked for global FMCG companies leading and supporting the remuneration and benefits function. Since joining TWE, Leon has played a key role in fostering a culture of recognition at TWE – from the introduction of the global recognition platform ‘Cellarbrate’; recognition of key career milestones, and global annual company awards.

Fiona Wynn Director, Talent & Capability, Treasury Wine Estates
Fiona Wynn is Director of Talent and Capability at Treasury Wine Estates (TWE). As a psychologist, Fiona has extensive experience in culture change, organizational development and design. In her role at TWE, she has designed and implemented leadership capabilities, established new platforms for growing skills in innovation and experience design, and created a talent strategy for the global business. Previously, Fiona was Head of Culture, Inclusion and Innovation at Australia Post, where she built strategies and platforms for cultural change around inclusion and innovation. As a consultant, Fiona has worked with leaders across a broad set of industries, including manufacturing, banking, energy and logistics, through to early-stage startups. She has studied corporate innovation at Stanford Graduate School of Business and has a Masters in Organizational Psychology from Monash University.
Richard has communicated the powerful impact of meaningful employee recognition to Asia Pacific markets for more than a decade. Over that time, he has consulted with numerous ASX200 companies on recognition brand, change and embedment strategies. Through a range of leadership roles spanning marketing, creative design, sales and product, Richard constantly seeks to identify and share stories of the profound human impact of recognition and its ability to help people thrive at work.
A member of the O.C. Tanner Asia Pacific leadership team since 2014, Richard has an extensive B2B technology background, having previously held a range of sales, marketing and communications roles within the fintech sector.
Richard has communicated the powerful impact of meaningful employee recognition to Asia Pacific markets for more than a decade. Over that time, he has consulted with numerous ASX200 companies on recognition brand, change and embedment strategies. Through a range of leadership roles spanning marketing, creative design, sales and product, Richard constantly seeks to identify and share stories of the profound human impact of recognition and its ability to help people thrive at work.
A member of the O.C. Tanner Asia Pacific leadership team since 2014, Richard has an extensive B2B technology background, having previously held a range of sales, marketing and communications roles within the fintech sector.
Leon is TWE’s Global Manager for Performance & Reward and is responsible for bringing TWE’s global reward and recognition strategy to life. Leon started his career in professional services; and for the past 10 years has worked for global FMCG companies leading and supporting the remuneration and benefits function. Since joining TWE, Leon has played a key role in fostering a culture of recognition at TWE – from the introduction of the global recognition platform ‘Cellarbrate’; recognition of key career milestones, and global annual company awards.
Leon is TWE’s Global Manager for Performance & Reward and is responsible for bringing TWE’s global reward and recognition strategy to life. Leon started his career in professional services; and for the past 10 years has worked for global FMCG companies leading and supporting the remuneration and benefits function. Since joining TWE, Leon has played a key role in fostering a culture of recognition at TWE – from the introduction of the global recognition platform ‘Cellarbrate’; recognition of key career milestones, and global annual company awards.
Fiona Wynn is Director of Talent and Capability at Treasury Wine Estates (TWE). As a psychologist, Fiona has extensive experience in culture change, organizational development and design. In her role at TWE, she has designed and implemented leadership capabilities, established new platforms for growing skills in innovation and experience design, and created a talent strategy for the global business. Previously, Fiona was Head of Culture, Inclusion and Innovation at Australia Post, where she built strategies and platforms for cultural change around inclusion and innovation. As a consultant, Fiona has worked with leaders across a broad set of industries, including manufacturing, banking, energy and logistics, through to early-stage startups. She has studied corporate innovation at Stanford Graduate School of Business and has a Masters in Organizational Psychology from Monash University.
Fiona Wynn is Director of Talent and Capability at Treasury Wine Estates (TWE). As a psychologist, Fiona has extensive experience in culture change, organizational development and design. In her role at TWE, she has designed and implemented leadership capabilities, established new platforms for growing skills in innovation and experience design, and created a talent strategy for the global business. Previously, Fiona was Head of Culture, Inclusion and Innovation at Australia Post, where she built strategies and platforms for cultural change around inclusion and innovation. As a consultant, Fiona has worked with leaders across a broad set of industries, including manufacturing, banking, energy and logistics, through to early-stage startups. She has studied corporate innovation at Stanford Graduate School of Business and has a Masters in Organizational Psychology from Monash University.

