2018 marks a significant shift in people strategy. The context in which organisations are operating continues to change at an increasing rate, making it challenging for leaders to respond to new disruptions. Leaders are turning their attention to creating workplace cultures that can withstand the uncertainty of changing business models, an increasingly diverse workforce, a flood of new technology, and the resulting disconnectedness. Great workplace cultures provide a crucial advantage for organisations, attracting talent, spurring innovation, building great leaders, and setting a pattern for ongoing success.
In 2017, the O.C. Tanner Institute released a Culture Framework to help organisations measure and improve workplace culture. The origins of this framework come from a simple, yet powerful reorientation in our thinking. For too long, HR leaders have been asking, “What can we do to drive engagement?” A much better question is, “What can we do to create a culture that people choose to engage with?”
Why a new framework? Historically, engagement models have been hopelessly complex. They focus heavily on organisational hierarchies and work processes. As a result, most engagement initiatives are company-centric, rather than focused on the employee experience. We took the opposite approach, looking first and foremost at what employees value most (and least) in a desirable workplace. This focus led to the discovery of six fundamental elements that are crucial to an employee’s decision to join, engage with, and remain at an organisation. We call them Talent Magnets because they attract and connect people to the places they work. The six Talent Magnets live within a Culture Framework that has proven useful to help leaders evaluate, measure, and improve workplace culture. Research shows empirically that when companies excel in all six Talent Magnets, organisations and employees thrive.
We are excited to share with you what over 15,000 employees and leaders across six continents are saying about the current and future state of workplace culture. We have focused on identifying key insights and highlighting simple actions organisations can take to create meaningful employee experiences that dramatically improve workplace culture. By doing so, organisations can connect people to purpose, accomplishment, and one another.
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