Employee recognition programs are a crucial part of great workplace cultures, especially during difficult times like the COVID pandemic and the economic downturn. If your company culture has suffered during the last few years, employee recognition programs can help rebuild your employees’ morale. And if you’re one of the fortunate organizations that are thriving, employee recognition programs can help you celebrate your people’s accomplishments.
But while there are many benefits of employee recognition programs, many organizations still struggle to do recognition well.
What is the best way to give employee recognition? How do you recognize remote workers? What is the ROI of an employee recognition program? How can you build a program that employees will use?
At O.C. Tanner we have almost 100 years of experience in crafting employee recognition programs. We’ve drawn on that expertise to write this comprehensive guide. If you don’t have an employee recognition program, we hope this guide will get you started. If you do have one, we hope this guide will help you take your existing program to the next level.
If you’d like to learn more about how O.C. Tanner can help you with your employee engagement programs, please reach out to us.
This guide answers the following questions:
What are employee recognition programs?
There are many ways to build an employee recognition program. The most successful ones have three things in common: they recognize accomplishments both great and small, appeal to a wide range of employees, and meaningfully link effort, output, and recognition together.
An employee recognition program can include bonuses, awards, gifts, ceremonies, events, and other ways to say “thank you” to employees. Common examples of employee recognition are:
Just as there are “no one size fits all” workers, there are no “one size fits all” employee recognition programs. The Society for Human Resource Management says that companies should “tailor their retention and recruitment strategies around multiple elements, creating a total rewards program.”
As you build your employee recognition program, think about adding a social element to your program or gamifying the experience. Consider rewarding employees for participating in diversity, equity, and inclusion initiatives or physical and mental well-being programs — you might find that your millennial and Gen Z workers respond especially well to these kinds of programs.
Let’s look at the research. Employee recognition can improve:
The economy may be entering a downturn, but the war for talent continues. Organizations are competing to attract and retain talented employees. For their part, high-performing workers are looking for companies that appreciate them.
Well-studied connections exist between job satisfaction and turnover — and between job satisfaction and the ease of hiring new workers. In other words, organizations with happier workers have an easier time keeping them and an easier time hiring new ones. That’s true anywhere researchers look, including the hospitality industry of Ghana, India’s steel sector, manufacturing plants in the southern United States, ecologists in China, and our own research on retention from the Global Culture Report.
Not surprisingly, one way to improve employee morale is through employee recognition programs — especially when they are grounded in authenticity and gratitude. Employee recognition is even more important in a difficult economic climate. A 2020 study found that even when conditions are difficult, on-the-job appreciation contributes to job satisfaction.
Those feelings are also tied to employees staying with companies longer. O.C. Tanner’s research shows that employees at companies without recognition programs plan to stay for an average of 8.7 years. Those at companies with well-crafted employee recognition programs plan to stay for an average of 12.7 years. Those four extra years translate into lower turnover rates, less time and money spent recruiting and onboarding new employees, and an invaluable knowledge base of tenured teammates.
HR experts found that recognition plays an important role in fostering employee engagement. Specifically, “when employees are competent and recognized, group dynamics converge to create a sense of ownership of outcomes, workplace environment, and organization.”
Employee engagement is often defined as the level of above and beyond effort, or discretionary effort, that employees show in their roles. And the outcome of employee engagement is great work that directly leads to better business results. When employees feel appreciated and valued for this discretionary effort, more will follow.
In a survey of 15,000 employees, O.C. Tanner found that employee recognition programs improved six components of a company’s culture. After a recognition program was introduced, we found increases of:
Employees of all backgrounds need to feel that their employer recognizes and celebrates their contributions. When recognition is given and received by everyone in the organization, employees feel strong connections to purpose, accomplishment, and one another. It creates a culture of gratitude where everyone belongs.
And recognizing inclusive behaviors can help promote these actions across the organization. For example, when someone is appreciated for speaking up for a coworker in a meeting, it shows your employees the value of these moments of teamwork and equity.
Employee recognition should not feel transactional, forced, or like something done just to check a box.
All employees should have an equal opportunity to give and receive recognition, no matter their level, position, title, department, or tenure. The criteria for recognition should be clear and equitable.
Generic statements like, “I heard you did a good job” take the meaning out of recognition. Get specific. Describe what the individual did and why it mattered.
Give recognition as soon as you see good work. Delaying recognition lessens its impact.
People don't feel appreciated if they’re only recognized once or twice a year. Share recognition weekly — even if it's small.
Tie the recognition to your organization’s purpose, mission, and values.
You don’t have to interrupt their whole day, but don’t leave a gift on somebody’s desk, either. Invite their peers to participate. If the person giving or receiving the award isn’t in an office, share virtual recognition with an eCard or send something to them in the mail.
Most employees want their peers and leaders to know about their accomplishments. Public presentations not only showcase an individual’s work — they can inspire everyone in attendance. But remember, not everyone enjoys the public spotlight. Make sure your recognition is tailored to each employee.
Five of the most important steps you can take to create a new employee recognition program are:
What do you want to recognize? Start by aligning employee accomplishments to your organization’s purpose and values. Once you’ve done this, think about how you can make sure that everyone has a chance to be recognized. The criteria for recognition should be very clear and include all employees and locations no matter tenure, level, function, or area.
Once you’ve identified the “why” it’s time to figure out “how.” You may want to build and integrate recognition capabilities into the tools your employees are already using for work — so they don’t have to leave the flow of work to give and receive recognition. Beware of recognition programs with a one-size-fits-all strategy (for example, programs that only offer gift cards or cash recognition). Not all employees have the same wants and needs.
Communication and training are crucial in starting a recognition program. You want employees to be excited! Give them ideas for employee appreciation that are tangible — items they can use every day. Share ongoing communications and reminders about your program so all employees are aware of how to access and use it. Finally, leadership training should include why recognition is important and how to give recognition in a meaningful way.
Your program will not succeed if executives don’t believe in it. The key to earning their continued commitment is continuously spotlighting the ROI of your efforts. Share metrics highlighting the impact of employee recognition programs on internal culture and engagement and on business metrics such as employee retention, customer service, quality, and sales. Once you roll out your program, leaders can help ensure its success by modeling recognition and using these tools to recognize their people often.
If building a recognition program seems daunting, find a partner to help you. Look for an established recognition provider that has proven experience working with companies and industries such as yours. Lean on them to provide best practices in program design, awards, communication, training, measurement, and culture consulting. Find a partner with a solution that has demonstrated long-term impact, can grow your recognition initiatives, and can help you embed recognition into your workplace culture.
Employee recognition can come in many forms, but employee recognition software, like Culture Cloud, provides a single solution for recognizing all your employees, no matter where or how they work.
Social recognition, or peer-to-peer recognition, is recognition sent between team members, often with an eCard and a custom message without a monetary component. It’s a quick “thank you” for everyday efforts, or encouragement to make it to the finish line.
For the bigger moments, award nominations with points are appropriate for appreciating great work. Presenting these awards to peers and leaders provides a moment for teams to come together and celebrate success and accomplishment.
What about even bigger moments, like company-wide achievements? These call for an employee recognition experience that makes each employee feel appreciated for their contributions to your organization. Custom awards, branded merchandise, and points allow them to choose a gift that means the most to them while also providing a symbol to mark the occasion.
Your people live your company’s purpose and these recognition experiences reinforce your gratitude.
Capital One knew they wanted to synthesize data, technology, and humanity into their company’s recognition efforts. So Capital One worked with O.C. Tanner to develop their ONEderful recognition program, powered by Culture Cloud.
The company took an inventory of all their associate recognition programs. They solicited employee feedback to learn what was working and what additional support they needed. Armed with this data, the team began to create a recognition strategy and vision that gained a high level of executive support.
ONEderful launched in 2010. It provides a consistent recognition experience through one platform, while still giving autonomy to the different business units. With eCards, awards, and custom recognition experiences, Capital One has appreciated 75% of associates in 145 different business units with its solution. And associates are feeling more motivated to contribute to the success of the company.
Capital One’s keys for recognition success:
CIBC is a leading North American financial institution committed to creating recognition moments that matter for its 45,000 purpose-driven employees.
CIBC previously had a long-standing quarterly awards program to formally recognize employees for great work and a career milestone program to recognize years of service. The bank wanted to modernize how they recognize employees. While recognition was well-engrained in their culture, the programs, and processes to recognize needed updating.
They wanted more options for day-to-day recognition, clearer criteria, an updated award offering that was more relevant to a diverse workforce, and a better, more sustainable nomination process. Employees also desired a points-based program that provided personalized, timely, peer-to-peer recognition.
CIBC’s employee recognition program, MomentMakers, includes eCards for all employees to recognize day-to-day great work, and an easier, more automated nomination process to recognize above-and-beyond accomplishments through Purpose Awards. There’s also an internal social wall where recognition is shared in real-time so others can see the great work team members are doing and add to the appreciation.
eCards and Purpose Awards bring CIBC’s purpose and brand to life. One year after launch, CIBC saw a shift in its recognition culture:
BlueScope sought to go beyond salary reviews and bonuses to show employee appreciation for the resilience, passion and purpose shown by their people during the pandemic. Within a tight timeframe, BlueScope worked with O.C. Tanner to implement a custom employee recognition initiative that resulted in a 95% uptake in recognition and positive responses from employees.
The combined virtual and physical recognition solution meets BlueScope’s 8,000 employees where they worked. It includes a BlueScope-branded online portal that features messages of appreciation from the CEO and General Manager of People, along with the opportunity for every Australia-based BlueScope employee to select five gift cards from a range of leading retail and lifestyle options (or provide a donation to charities aligned with BlueScope).
For BlueScope, it wasn’t the monetary value of the award that had a significant impact. It was about acknowledging the challenges their employees faced and recognizing and appreciating every employee for the resilience they demonstrated in overcoming these challenges together.
The top six reasons employee recognition programs fail are:
Here are three ways to make sure your employee recognition programs succeed:
Create ongoing opportunities to share the ROI of recognition with executives and reinforce the need for their support and commitment. To gain the highest levels of budget and resources, position recognition as a company culture initiative, not just an HR too.
If the recognition is not meaningful (with appealing awards and personal presentations) or easy to use, you’ll risk underuse of the program.
Use communication and reminders to maintain awareness and share the impact of the program. Train managers on the best ways to recognize their people. Encourage peer-to-peer recognition and recognition champions — employees and leaders who are specially trained to keep the energy and excitement of recognition alive.
When you recognize your people for their great work and effort, you’ll build a workplace culture where employees feel appreciated and inspired — and where they’ll thrive.
The way that many workers do their jobs has changed — and some of those changes may be permanent. Many people have discovered they prefer to work at home or at a satellite office separate from HQ.
So how can you craft an employee recognition program that includes those workers?
In some ways, it’s no different from how you are already working to include remote workers in other aspects of your business. The same communication tools you are already using — like Zoom or Slack — can easily include moments of employee recognition. But employee recognition also includes a component that can be hard to replicate virtually: the morale boost that people often receive when they come together to celebrate in person.
As a result, you may want to consider recognition programs that bring together the people who work remotely, if possible — a team lunch, for example. If your budget allows, you may even consider defraying the costs of employee travel to these events.
Of course, it’s not always possible to gather far-flung teams. But if people can’t be in the same place together, they can still share at the same time. So, schedule an online gathering to celebrate employee recognition. Even brief online events can create meaningful recognition moments.
If you’d like to talk to the employee recognition experts at O.C. Tanner about how we can help craft a solution for you, please reach out to us.
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